Available as a separate publication AND an Around 505 supplement, Atlas 505 points out the best places to enjoy the outdoors every season. Skiing,, getting off the beaten path, golf or just viewing the changing leaves of autumn.
Every Season:
Winter what’s new at area ski resorts;
Spring the annual tourism issue features fly fishing in the region
Summer favorite golf courses in CO and NM; and
Fall foliage drives; a balloon fiesta schedule with exceptional distribution at the event
For advertisers, this is a way to reach two markets for one price. With a limited advertising budget, which is the best travel market to attract?
• Albuquerque residents make multiple but shorter trips throughout Southern CO and NM, but
• out-of-state visitors spend more time and money in these regions.
With Around 505, you don’t have to compromise. Reach both markets with a single ad. The travel supplement within the pages of our quarterly publication is overprinted and distributed to airport rental car agencies, state welcome centers and visitors bureaus. This map-filled “mini-magazine” also includes travel-related features appropriate to the season. Atlas 505 is so popular with rental agencies, several have quit printing their own maps in lieu of the ones featured in our supplement. “It’s so popular,” says one rental agency employee, “people that don’t even rent from us grab copies.” Welcome center employees even try to stockpile some issues for year-round distribution.
Tourism department surveys show travelers often alter their trips based on information received after arriving in N.M. Some 40% even add extra days to their vacation based on the same information received once they’re in the state. This section (pp. 15 – 38 in every issue) also reaches residents who receive Around 505 magazine. And our local readers have a track record of taking mini-vacations within the region, according to our reader survey.
Don't forget - Wedding Expo 2011 at Sandia Resort & Casino on Sunday, Jan. 23
