Attendance for the 2010 Wedding Expo was overwhelming. We lost count of people because we had to let them in through the gates without registering them - people were waiting 1-1/2 hours in line and we had to get them inside. Even with that we had 902 brides registered. This year, we've worked out that problem and, of all the problems to have, that's not a bad one. Also, this year we will be promoting the event even heavier so that we expect those numbers to be even higher. 900+ brides - what could even a portion of that do for your business? And that's more than double the number who attended any other show during the year.
Most of the registered brides were 25 or older. Those younger than 18 were not included. They were employed and many even already owned homes. All of this translates into better than average income considering the age demographic; they're able to pay for the purchases that surround one of the most important events of their lives. Most Albuquerque area weddings cost more than $25,000; another $250,000 in related expenses is reported as the couple spends their first married year together.
With an $1,300 booth investment, cost per registered bride at the 2009 Expo was only $1.66. Based on the attendance of 3,000 plus, the booth investment comes to 43 cents per lead for those who come with the bride. These costs make the booth fee an efficient way to reach the public and brides.
