The Wedding Guide is a unique publication offered as a free gift to brides through participating jewelers, bridal shops, bridal registries and bridal shows. It is a complete planning guide and service directory designed to refer the bride and her family to your products and services. We provide an opportunity for advertisers to target the wedding market.

“Must Buy” Customers

The Wedding Guide reaches brides at the beginning of their planning and purchasing cycle.
The Wedding Guide delivers “must buy” customers.

The average Wedding Guide bride will spend $22,000 or more on wedding related products and services between their engagement and wedding day.
Wedding Guide couples will spend another $15,000 on household items before and during their first year of marriage.
Brides average 25 in age, grooms 27.
The average length of engagement for Wedding Guide couples is 10 months.
90% of brides and grooms have attended or graduated from college.
50% of Wedding Guide brides and 45% of grooms have completed four or more years of college.
On average, the bride and groom’s combined annual income is $57,000. Many couples report having higher incomes - 20% of grooms make over $40,000 annually as well as 9% of brides.
91% of grooms-to-be work full time; 73% of brides-to-be work full time and 90% will continue to work after marriage.
83% of Wedding Guide couples register with a bridal registry for items including china, crystal, flatware, tableware, VCR’s camcorders, TV’s and microwaves.
The average guest list is 208.
81% of Wedding Guide couples have a catered reception. 49% plan to hold their reception in a hotel, restaurant, or other public banquet facility; 14% at a private club or resort.
96% of Wedding Guide couples plan to take a honeymoon; 45% will spend an average of 10 days on a honeymoon; spend almost $2,500 on their honeymoon, 42% plan to honeymoon within driving distance. Wedding Guide couples are active. They participate in active sports and recreation year round and join health clubs. They also travel extensively and dine in restaurants 3 to 5 times per week.

During our Wedding Guide couples’ time of engagement & their first year together,
59% will buy a home or condo,
83% will buy new furniture,
63% will buy a new car,
100% must review their insurance cover age and financial arrangements,
96% plan for having a family.

The Wedding Guide offers the best value for your dollar through advertising that’s highly targeted and more effective.

Source: Simmons Market Research Bureau Inc. & Bridal Surveys